Newsroom - Lumene

Changes to Lumene Group’s brand portfolio

Lumene Group is strengthening its focus on the CUTRIN brand as part of a strategic renewal of its brand portfolio. As a result of this shift in priorities, the Promise brand will be discontinued. Going forward, Lumene Group will focus its resources even more strongly…

Lumene Group returns to TFWA Cannes, introducing professional hair care brand CUTRIN to travel retail

Lumene Group will exhibit at TFWA Cannes from 27 September to 1 October 2026, marking the Group’s fourth consecutive year at the exhibition. This year brings a first, as CUTRIN, the Group’s professional hair care brand, joins LUMENE and IDA WARG Beauty on the stand.…

Satu Järvinen appointed CFO and member of the Executive Team at Lumene Group

Lumene Group has appointed Satu Järvinen as the Group’s Chief Financial Officer and a member of the Executive Team. Järvinen will take up her position on October 5, 2026, and will report to Group CEO Adrian Innergård. Järvinen (M.Sc. Econ.) joins Lumene Group from the…

IDA WARG Beauty continues German expansion with Rossmann launch

IDA WARG Beauty is further strengthening its position in Germany with a major new retail partnership. The brand, acquired by Lumene Group in late 2023, is now available across 2,300 Rossmann stores nationwide. Having first entered the German market through selected online retailers, IDA WARG…

Lumene Group reports record net sales in 2025

Lumene Group has published its Annual Report 2025, reporting all-time high net sales of EUR 102 million and EBITDA of EUR 12 million. Despite a challenging operating environment, the Group delivered resilient growth across its brand portfolio and continued to advance its long-term strategy. In…

Lumene Group is among the early companies in the world to achieve Certified B Corporation™ status under new global standards

Lumene Group has been recertified as a B Corporation™ across three of its brands: LUMENE, CUTRIN and IDA WARG Beauty. Since B Lab™ launched its new, more demanding V2 standards, only nine companies worldwide have achieved the certification. Lumene Group is now one of only two…

LUMENE and IDA WARG Beauty are official support partners of Helsinki Pride 2026

LUMENE and IDA WARG Beauty proudly stand for equity and human rights as official Support Partners of Helsinki Pride 2026, celebrating diversity and supporting the LGBTQIA+ community in Finland’s largest human rights event. LUMENE and IDA WARG Beauty are official Support Partners of Helsinki Pride…

Lumene Group restructures the organisation to improve profitability and future competitiveness

Lumene Group is planning organisational changes to improve profitability and strengthen competitiveness. Even though the Group’s results have improved steadily, profitability has remained weak compared to industry benchmarks. The operating environment in the cosmetics market has shifted with consumer behaviour becoming more cautious and promotional…

LUMENE continues its support for mental health work by joining the 2026 Green Ribbon Campaign in Finland

LUMENE is proud to participate for the second year in a row in the Green Ribbon campaign by MIELI Mental Health Finland, continuing a collaboration as part of the company’s social responsibility work. Through its long-term partnership with MIELI Mental Health Finland, LUMENE seeks to…

IDA WARG Beauty expands across DACH

IDA WARG Beauty is significantly strengthening its presence in Germany and Austria through a major retail expansion. The brand is now available in more than 600 Müller stores across the region. IDA WARG Beauty, the Scandinavian beauty brand, known for its effective, feel-good products, playful…