Circular beauty
Our goal is to create a front-runner product portfolio respecting circular economy principles.
We have been pioneering circular economy principles by launching our first upcycled ingredient as early as 20 years ago.
Today we formulate with more than over 30 upcycled ingredients and have expanded to upcycled packaging.
Lumene Group is 64 % circular
Calculated in accordance with the CTI v4.0 framework, Lumene Group’s material circularity lands at 64%, a significant benchmark compared to the global economy’s average circularity percentage of 6,9% (reference: Circularity Gap, 2025).
Many of our skincare ingredients are upcycled and come from the sidestreams of our local Nordic forestry and food industries. For instance, cloudberry seeds, a waste products of the food industry, are packed with nutritious oils and vitamins perfect for skin.
We also put a lot of thought into our packaging design, ensuring materials are easily recyclable after they have served their purpose of delivering our products to consumers. We consider the origin of our materials, ensuring, for example, that the paper we use in our packaging is on its second round of life as a recycled material, or where virgin sources are used, they are FSC®-certified, guaranteeing that the forests are regrown.
What is circularity?
Circularity refers to the circular economy model, which considers the entire life cycle of materials and challenges the traditional linear take-make-waste economy. In circularity, the goal is to maximize resource efficiency and minimise waste.
Renewable raw materials are able to regenerate, whereas non-renewable materials will inevitably become depleted. Products and materials that can be recycled or repurposed can be used multiple times, preventing them from ending up as landfill or being incinerated.
There are a number of ways to create value through increased circularity: for consumers, circular innovation can deliver products with a reduced carbon footprint, smaller biodiversity impact, more thoughtful design, and often even cost savings. For stakeholders, value can be found in material and waste reduction, increased operational efficiency, enhanced brand reputation and loyalty, and new market opportunities.
These benefits, along with knowledge and expertise-sharing, can also create value across company’s entire supply chain.