Professional beauty made simple!

IDA WARG Beauty is a Swedish beauty brand founded in 2018 with a focus on creating inspiring and modern beauty products! Everything from design to formulations and scents have been chosen carefully to give the best experience and results. The product range includes self-tanners, hair care, skin care, body care, and makeup.

IDA WARG Beauty is 100% vegan and cruelty-free.



Self-tanning products that give the skin a sun-kissed glow. The products are easy to use and adapted for different needs containing DHA that continues to develop for 12 hours. The products are 100% vegan and made in Denmark.

Hair care

Hair care products in nine series specially adapted for your hair’s different needs with high-quality, nourishing, and moisturizing ingredients to achieve balanced, healthy hair and professional results at home. The hair assortment also includes several styling products. All products are 100% vegan and made in Sweden.

Body & skin care

Body care and skin care products in different series specially adapted for different needs with effective and active ingredients. The products are 100% vegan and made in Sweden.


Soft and silky-smooth bronzers and creamy high-lighter sticks to achieve a flawless and natural finish and an irresistble glow. The products are 100% vegan and made in Italy.

Our Vision

You got Life – Life is Beautiful.

We want to present high-quality beauty products that bring happiness, well-being, and inspiration into your everyday life.

Our Values


Our products are made to evoke your senses with different textures, active ingredients and amazing scents while providing you with the professional results you are looking for.


We only create the best products from the highest quality ingredients. Product development, design, and manufacturing take place  in Scandinavia for the greatest safety control.


We aim to give you both visible and easily achieved results! All products have been rigorously tested and evaluated before reaching the market.


Our strong and grounded community is welcoming, inclusive, and easy-going, free from stereotypes and judgment. Each person is equally important, and your voice matters to us!

brand contact

John Hermansson

Marketing Director, IDA WARG Beauty