International Archives

Lumene Group returns to TFWA Cannes, introducing professional hair care brand CUTRIN to travel retail

Lumene Group will exhibit at TFWA Cannes from 27 September to 1 October 2026, marking the Group’s fourth consecutive year at the exhibition. This year brings a first, as CUTRIN, the Group’s professional hair care brand, joins LUMENE and IDA WARG Beauty on the stand.…

IDA WARG Beauty continues German expansion with Rossmann launch

IDA WARG Beauty is further strengthening its position in Germany with a major new retail partnership. The brand, acquired by Lumene Group in late 2023, is now available across 2,300 Rossmann stores nationwide. Having first entered the German market through selected online retailers, IDA WARG…

IDA WARG Beauty expands across DACH

IDA WARG Beauty is significantly strengthening its presence in Germany and Austria through a major retail expansion. The brand is now available in more than 600 Müller stores across the region. IDA WARG Beauty, the Scandinavian beauty brand, known for its effective, feel-good products, playful…

Lumene Group returns to TFWA Cannes and introduces new hair care category under LUMENE brand

Lumene Group is proud to announce its participation in the TFWA World Exhibition & Conference in Cannes for the third consecutive year. The Nordic beauty powerhouse will showcase its leading brands LUMENE and IDA WARG Beauty, with a spotlight on innovation, sustainability, and a major…

LUMENE to open its first concept store at Helsinki Airport

LUMENE believes in the revival of international travel. The brand’s own concept store will open its doors in the airport’s non-Schengen area in late summer 2023. “The airport is our window to the world, and we continue to strengthen the brand awareness internationally. Our vision…

We’ve pressed submit for B Corp!

After months of hard work, we’ve submitted our B Corp application and are now one step closer to becoming a Certified B Corp! What is B Corp Certification, we hear you ask? To become a Certified B Corp, you need to undergo a rigorous 200+…