Social responsibility


The Lumene Group’s success is based on the celebration of Nordic people, nature and culture. Historically, Finland has been at the forefront of equality and embracing inclusion. It was the first European country to give women the right to vote and stand for election in 1906.

Today, as the leading Nordic beauty brand, we continue to celebrate the same values: integrity, empowerment, inspiration, and sustainability – caring about tomorrow as much as today. The Lumene Group is an active corporate citizen contributing to the well-being of society and collaborating beyond company borders.

LUMENE Group personnel

330 employees
6 countries
10 nationalities
3189 training hours
82 % of female employees
62 % of females in top leadership


We have long traditions in compliance with labour legislation, occupational safety and health legislation. Employee rights, anti-corruption and equality have always been an essential part of the Lumene Group social responsibility.

  • We develop our people, growing competencies and skills to face the future.
  • We create a great employee experience: measuring quarterly Employee Net Promoter Score (eNPS).
  • We want to be seen as a preferred employer within our sector. Measuring the score in employer rankings and number or applicants for open positions.
  • We have internal work groups in place to support social responsibility and overall well-being activities at the workplace.
  • We follow our Code of Conduct and require the same from our business partners.
  • We have committed to support the mental well-being of young people and to support the biodiversity of the wetland areas.


DE&I strategy

We at Lumene Group believe that an inclusive culture attracts diversity and boosts well-being, innovation and productivity. In 2022, we  conducted both an audit and internal and external stakeholder surveys on diversity, equity and inclusion (DE&I).

The Lumene Group has established an action-oriented group of internal DE&I Ambassadors. The group consists of 17 individuals from different functions who make sure that DE&I is on the daily agenda of their teams. The Ambassador group develops, monitors and reports on the company’s progress in making our workplace inclusive. Lumene Group has a DE&I vision and strategy with a concrete action plan focusing on

  1. internal DE&I awareness and education
  2. promoting psychological safety and inclusion
  3. building DE&I into the fabric of new product development, starting with the concept

Part of this work involves inviting consumers to become an active part of our decision-making, and to make meaningful contributions to society. By investing in diverse knowledge, we add value to our community and business.

In 2023 and beyond, this journey of learning, personal growth and engaging in continuous dialogue with our community will continue.

corporate citizenship

A functioning and stable society is a competitive factor for companies operating in the Nordics. The Lumene Group is an active corporate citizen contributing to the well-being of society and collaborating beyond company borders.

In 2022, our CSR activities centered around supporting well-being and mental health of young people as well as the preservation of the biodiversity in Finland. Some of our long-term NGO partners include Girl’s House of Espoo, Tukikummit, and Helsinki Pride. Our years-long collaboration with the Finnish Association for Nature Conservation (FANC) also continues.

The group also began collaborating with Kotimaanapu (Charity Finland), donating 54 used laptops to support the remote studies of young people in Finland.

After the Russian attack on Ukraine began at the end of February 2022, the Lumene Group took immediate action to support the children and families of Ukraine, donating €100,000 through UNICEF. Since then, the company has continued to provide hygiene and cosmetics products to Ukrainian families through various NGOs both in Finland and in Ukraine.

One of the company’s last charitable gifts of the year was the donation of 1,000 advent calendars to hospital nurses in Espoo, Finland. This was our way of recognising the amazing work done by nurses over the past few challenging years.