LUMENE and IDA WARG Beauty proudly stand for equity and human rights as official Support Partners of Helsinki Pride 2026, celebrating diversity and supporting the LGBTQIA+ community in Finland’s largest human rights event.

LUMENE and IDA WARG Beauty are official Support Partners of Helsinki Pride 2026. Finland’s largest human rights and cultural event is celebrated throughout June in the capital region, with Pride Week taking place from June 22 to June 28. The parade will be held on Saturday, June 27.

The theme for Helsinki Pride 2026 is Growing with Pride. Every child and young person has the right to grow up in peace and become their authentic self. 

LUMENE and IDA WARG Beauty are committed to promoting equity and human rights in society. As official Support Partners, both brands actively support the Pride community’s ongoing efforts to eliminate inequality in societal structures, culture, language, as well as values and norms. This partnership is part of Lumene Group’s broader social responsibility work.

LUMENE is an official Helsinki Pride partner for the sixth consecutive year, while IDA WARG Beauty is joining as a partner for the second time. For consumers, the partnership is especially visible on LUMENE’s and IDA WARG Beauty’s social media channels, at the Helsinki Pride Business Forum on June 24, and at Lumene Group’s factory store in Espoo.