Lumene Group has published its Annual Report 2025, reporting all-time high net sales of EUR 102 million and EBITDA of EUR 12 million. Despite a challenging operating environment, the Group delivered resilient growth across its brand portfolio and continued to advance its long-term strategy.

In 2025, Lumene Group delivered resilient performance in a challenging operating environment. By refocusing commercial execution mid-year and strengthening its position in prioritised international markets, the Group outperformed the categories in which it operates and increased its market share.

“2025 was a strong year for us despite a challenging operating environment. Although the market shifted unexpectedly, we continued to grow, strengthening our position with key customers and advancing the foundations of our long-term growth strategy”, says Adrian Innergård, CEO of Lumene Group.

BUSINESS HIGHLIGHTS:

  • Revenue growth: Net sales reached EUR 102 million, reflecting overall growth of 7% and sell-out growth of 8%.
  • International markets: Growth of 10% in prioritised international markets. LUMENE brand delivered double-digit growth in the UK (+53%), Norway and Denmark (+168%), and the DACH region (+59%).
  • IDA WARG Beauty: Delivered 25% growth, reaching EUR 15 million in net sales. Retail presence in Finland expanded from 60 stores in 2023 to 500 stores today.
  • LUMENE hero products: The brand’s top 10 products grew by 10% and now represent 26% of total LUMENE net sales.
  • Investments: Continued the EUR 10 million modernisation of the Espoo production facility, with two new production lines brought into operation, ultimately tripling total production capacity upon completion in 2026.

SUSTAINABILITY HIGHLIGHTS:

  • Circularity: Material circularity reached 64%¹, up from 62% in 2024, compared to a global average of 6.9%². (¹Calculated according to the CTI framework. ² Circularity Gap Report 2025).
  • Great Place to Work: Lumene Group was certified as a Great Place to Work® in both Finland and Sweden, with an 85% employee approval rate.
  • B Corp: Completed a pilot audit under the new B Corp standards, confirming readiness for recertification in mid-2026.

Lumene Group’s Annual Report 2025, including Our Year, Sustainability Report, and Corporate Governance, is now available here.

KEY FIGURES:

  • Net sales: EUR 102 million
  • Overall global growth: 7%
  • Growth, international markets: 10%
  • Growth, home market: 3%
  • EBITDA: EUR 12 million
  • Total circularity: 64% (compared to a global average of 6.9%)
  • eNPS: 32 (annual average)

All financial figures are reported in accordance with IFRS. Previously published figures were prepared under Finnish Accounting Standards (FAS).