LUMENE wants to promote social discussion about equality and equity. The company supports the Helsinki Pride community’s year-round work for the rights, inclusion and well-being of people belonging to sexual and gender minorities.
Finland’s largest human rights and cultural event Helsinki Pride is celebrated in the capital region throughout June. The event culminates in Pride week starting on June 26th, 2023.
LUMENE wants to promote equity and human rights in the society. As an official Support Partner, the beauty company is involved in promoting the Pride community’s ongoing goals to eliminate inequality in the society’s structures, culture, and language as well as values and norms. The partnership is part of LUMENE’s wider social responsibility work, where diversity, equity and inclusion play an increasingly prominent role.
“Everyone has the right to be seen, heard and accepted as themselves. Being an industry leader in beauty, LUMENE has the opportunity, even the obligation, to use our voice in the social debate”, says Maria Holmlund, Vice President, Marketing and NPD.
This year’s theme of Helsinki Pride event is Joy & Riot. LUMENE, a Pride partner for the third year, has in recent years invested especially in internal training and raising awareness regarding DE&I topics. For a consumer the theme is visible especially on social media channels and in the factory store in Kauklahti, Espoo.