Partnership Archives

Lumene Group returns to TFWA Cannes and introduces new hair care category under LUMENE brand

Lumene Group is proud to announce its participation in the TFWA World Exhibition & Conference in Cannes for the third consecutive year. The Nordic beauty powerhouse will showcase its leading brands LUMENE and IDA WARG Beauty, with a spotlight on innovation, sustainability, and a major…

LUMENE’s Advent Calendar wins Carton of the Year award

LUMENE’s 2024 Beauty Advent Calendar has been awarded the prestigious Carton of the Year title at the European Carton Excellence Award gala. LUMENE’s Advent Calendar 2024 has been awarded the Carton of the Year award held on 18 September in Istanbul, Turkey. The Advent Calendar…

LUMENE’s Advent Calendar wins Scanstar recognition

LUMENE’s Advent Calendar, co-created with Metsä Board and Van Genechten, wins ScanStar recognition. LUMENE’s Advent Calendar 2024 has been awarded the prestigious ScanStar packaging award, a leading Nordic recognition for excellence in packaging design, sustainability, and user experience. Developed in close collaboration with Metsä Board…

LUMENE joins “Dancing with the Stars Finland” – a beloved tv favorite

LUMENE is proud to be an official partner of MTV3’s “Dancing with the Stars” in Finland. The collaboration brings LUMENE into Finnish homes and supports the brand’s philosophy of celebrating individual beauty. LUMENE is honored to be the official beauty partner of the 2025 season…

LUMENE and IDA WARG Beauty announced as official partners of Stockholm Pride 2025

We’re proud to announce that LUMENE and IDA WARG Beauty are official Parade Supporters of Stockholm Pride 2025, the largest Pride festival in the Nordics. Both beauty brands are proud to support the Pride community’s ongoing mission to challenge inequality in societal structures, language, and cultural norms. LUMENE and IDA…

LUMENE strengthens global presence with major retail expansion in Europe

LUMENE, the flagship brand of Lumene Group and a leading Nordic beauty brand, continues its strategic international growth with a significant expansion of its retail footprint across Scandinavia and broader Europe. In the first half of 2025 alone, LUMENE products became available in over 600…

LUMENE supports domestic mental health work and crisis assistance by participating in the Mieli Mental Health Finland Green Ribbon campaign

LUMENE’s collaboration with Mieli Mental Health Finland continues with the 2025 Green Ribbon campaign. Through this partnership, LUMENE aims to support mental health work in Finland and reduce appearance-related pressures. LUMENE is participating in the Green Ribbon campaign organized by the Mieli Mental Health Finland…

Swedish investment company Creades becomes minority owner of Lumene Group

The Swedish listed investment company Creades has made a minority investment in the Finnish beauty company Lumene Group. Creades is purchasing a minority share of the company’s stock from the Nordic growth investment company Verdane, which became the majority owner of Lumene Group in 2021.…

LUMENE supports youth mental health with donation to Sekasin chat

As part of its social responsibility program, LUMENE has donated €15,000 to Mieli Mental Health Finland, which will be directed to the Sekasin chat. Sekasin chat is a nationwide chat service for 12–29-year-olds that supports mental well-being and helps cope with mental health issues. The…

LUMENE introduces a new bio-based moisturizer jar visibly smaller in size

LUMENE, a leader in circular beauty, is launching a new sustainable packaging innovation: bio-based 50 ml jars to reduce environmental impacts of packaging. LUMENE’s most beloved moisturizers are now availablein significantly lighter and more compact jars compared to the previously used 50 ml jar. The…