Lumene Group will exhibit at TFWA Cannes from 27 September to 1 October 2026, marking the Group’s fourth consecutive year at the exhibition. This year brings a first, as CUTRIN, the Group’s professional hair care brand, joins LUMENE and IDA WARG Beauty on the stand. Lumene Group will be located at Red Village, Booth L25, the same position as previous years.

A strong line-up across all brands

LUMENE, the Group’s largest beauty brand, will showcase a selection of its H1 2027 novelties on the stand, including a new foundation and two new high-SPF launches creating an ownable skincare moment at the peak of suncare season. All novelties debut in travel retail from January 2027.

CUTRIN, Lumene Group’s hair care brand built on Nordic bio-science, offers professional, high-performing products across essentials, styling, advanced and professional-only ranges. The brand now makes its TFWA Cannes debut, giving visitors a first look at its new brand identity ahead of a major renewal reaching stores from the beginning of 2027. Among the stand’s highlights is CUTRIN’s limited-edition Caramel Apple range, already presented in the brand’s new look.

IDA WARG Beauty, known for its effective, vegan formulas, playful designs and distinctive scents, has expanded since being acquired by Lumene Group in December 2023, growing from its Swedish roots into the wider Nordics, Germany and Austria. At TFWA Cannes, the brand showcases hair care, body care and self-tan, bringing its vibrant identity to the Lumene Group stand.

“Cannes remains our most important stage to meet the global travel retail community, and this year we’re bringing an even stronger line-up, with new launches across all three brands. Presenting our full three-brand portfolio at TFWA for the first time is a real milestone for us. We can’t wait to share what’s next for LUMENE, CUTRIN and IDA WARG Beauty in person,” says Camilla Paulsson, Global Head of Travel Retail, Lumene Group.

Expert insight, direct from the stand

Visitors will get direct access to the people behind the products, including Senior Formulation Scientist Wenxiang Xuan and Training Manager Anna-Kaisa Vaarno, who will be on-site throughout the exhibition alongside the wider Lumene Group team.

Lumene Group’s travel retail business now spans around 120 points of sale, with a focus on the Nordics and wider Europe, across all channels — airports, ferries, border shops and cruise liners, including in-flight retail.

Meet Lumene Group at Red Village, Booth L25, to discover its Nordic beauty portfolio.