Lumene Group’s strategy focuses on making a meaningful impact on consumers. By creating excitement and fostering love, we aim to build a strong emotional bond between our brands and consumers.

For retailers, we strive to be the preferred category partner across all channels, ensuring that they see our brands as their go-to choice. We aim to accelerate growth in E-commerce and expand our international market presence.

Finnish innovation and local production are a competitive advantage for the Group. We will strengthen them further, prioritising high-performing products and building both a best-in-class supply chain and the best beauty production facility in the Nordics.

Another priority in our strategy is to focus on sustainable, profitable growth through data-driven decision-making, a unified set of numbers across the Group, and a cross-organisational mindset shift.

We aim to ensure that the whole Lumene Group can act as one winning team, supported by a strong cultural framework, targeted leadership development, improved HR systems and unified ways of working.