Social responsibility

In recent years, LUMENE has partnered with MIELI Mental Health Finland to support mental health and help ease appearance-related pressures.

The collaboration began with a joint study conducted with MIELI in December 2024, examining appearance-related pressures among young people in Finland. Alongside the study’s release, LUMENE donated €15,000 to Mieli Mental Health Finland to support the national Sekasin chat service, enabling an estimated 1,500 conversations with young people.

In 2025 and 2026, LUMENE took part in MIELI’s nationwide Green Ribbon campaign, which raises funds for mental health promotion and crisis support. LUMENE also contributed to the campaign through sales of its Nordic-C [Valo] range through selected retail partners. Green Ribbons were also available for purchase in LUMENE’s own stores.

LUMENE’s partnership with Espoo Girls’ House, a nonprofit organization run by the NGO Loisto Settlement, providing resources, support, and a safe space for women and girls of all backgrounds , spans nearly 10 years. From financial support to product donations, beauty workshops, and outreach trips, LUMENE has supported Girls’ House mission of providing readily available cultural and gender sensitive youth work, while hoping to empower women and girls to find their own vision of beauty.

For example, annual visits to the Lumene Group HQ aim to provide the girls with insights into the cosmetics industry and future career possibilities, while giving them the confidence to pursue their own path.

LUMENE has been an official partner of Helsinki Pride since 2021, joined by IDA WARG Beauty in 2025. That same year, both brands also became official Parade Supporters of Stockholm Pride, the largest Pride festival in the Nordics, with IDA WARG Beauty continuing as a partner in 2026.

Together, the brands support the Pride community’s ongoing work to eliminate inequalities embedded in culture, language, and the structures, values, and norms of society, contributing to the rights, inclusion, and well-being of all sexual and gender minorities. Through these partnerships, we reaffirm our commitment to using our platform and voice in the beauty industry to advocate for positive social change and acceptance.

In 2025, Lumene Group achieved Great Place to Work® Certification™ in both Finland and Sweden, earning the recognition already in its first year of participating in the Trust Index© survey, which evaluates workplace culture across credibility, respect, fairness, pride, and camaraderie.

85% of employees agreed that Lumene Group is a great place to work, surpassing the 82% benchmark for Finland’s best large workplaces. The certification reflects several years of investment in leadership development, shared values, and culture-building initiatives, including hybrid work models, renewed office spaces, language training, and a continued focus on diversity, equity, inclusion, and belonging (DEIB).

Beyond our dedicated partnerships, Lumene Group regularly donates products to charities and organisations across our markets, recognising the valuable work they do, and helping support people in need in the communities where we operate.