LUMENE will show its Nordic beauty secrets in TFWA World Exhibition and Conference in Cannes, France for the first time. LUMENE will introduce a premium novelty skincare innovation along with its global best-sellers in Red Village L25.

LUMENE’s beauty products are currently sold in 36 airport shops and 32 cruise ships in a total of seven countries. By participating TFWA, the company wants to continue growing the awareness and desirability of LUMENE among travellers.

“We are proud and happy to introduce LUMENE, the leading Nordic beauty brand, now also in Cannes for a wider group of travellers. With 53 years of history and market-leading position of 50 years in our home country Finland, we look forward to showcase our sustainable beauty with the world”, says Alain Mavon, Ph.D andVP R&D and Sustainability at LUMENE, who will be sharing LUMENEs philosophy and be available for in-person meetings in Cannes.

LUMENE will enter TFWA with a new and exciting novelty, Nordic-C [Valo] Triple Glow Radiance Elixir, a supercharged antioxidant serum that is clinically tested* to boost radiance, intensely hydrate and protect skin’s youthful appearance.

LUMENE’s global skincare best-seller collections are also presented at LUMENE’s stand; Nordic Hydra [Lähde] for intense hydration, Nordic-C [Valo] for glow and hydration and Nordic Bloom [Lumo] for signs of aging. Nordic Ageless [Ajaton] range represents LUMENE’s premium category.

From makeup category LUMENE focuses on global best-sellers; skincare infused makeup collection Invisible Illumination and CC Color Correcting Cream. All these vegan formulas are infused with unique Arctic and Nordic ingredients such as organic Nordic birch sap, Arctic cloudberries, Nordic lingonberries and Nordic heather.