LUMENE, the flagship brand of Lumene Group and a leading Nordic beauty brand, continues its strategic international growth with a significant expansion of its retail footprint across Scandinavia and broader Europe. In the first half of 2025 alone, LUMENE products became available in over 600 additional retail locations across Europe, marking a major milestone in its growth journey.

A key highlight of this expansion is Norway, where LUMENE products are now available in nearly 900 retail outlets nationwide, including leading retailers such as Apotek1, Cubus, Kicks, H&M, and Vita.

With this broad distribution, even more European consumers can now discover LUMENE’s high-performing, sustainable beauty products. This development reinforces the brand’s commitment to making Nordic beauty more accessible across key markets.

“This is a pivotal moment for LUMENE in Scandinavia. Our expanded presence, especially in Norway, reflects our ambition to grow with strong retail partners and bring our unique beauty philosophy to more consumers,” says Johan Melin, our Executive Vice President.

Beyond Scandinavia, LUMENE is also expanding its footprint in Central Europe, with new listings in Germany, Austria, and Switzerland, where the brand is now available in 35 new retail stores. These markets represent a growing demand for clean, effective, and environmentally conscious beauty products.

LUMENE’s continued growth in Europe is part of Lumene Group’s broader strategy, set in 2023, to double its revenue within five years, driven by international expansion and a deep commitment to sustainability and innovation.