Lumene Group is proud to announce its participation in the TFWA World Exhibition & Conference in Cannes for the third consecutive year. The Nordic beauty powerhouse will showcase its leading brands LUMENE and IDA WARG Beauty, with a spotlight on innovation, sustainability, and a major category expansion.

This year marks a significant milestone for the LUMENE brand with the launch of its first-ever hair care collection, now available in travel retail. Building on decades of expertise in skincare, LUMENE brings its signature approach, rooted in Nordic nature, science, and sustainability, to hair care, offering travelers a new way to experience the brand.

Visitors to Red Village, Booth L25 will experience the full breadth of Lumene Group’s expertise in Nordic skincare and beauty. The booth will feature:

  • LUMENE’s new hair care range, developed and produced in-house, inspired by the brand’s deep knowledge of Nordic ingredients and skincare expertise.
  • A curated selection of LUMENE’s international bestsellers, including the iconic CC Cream, Nordic-C, Nordic Hydra, and Nordic Bloom ranges.
  • IDA WARG Beauty’s popular self-tan, body care, and hair care collections.
  • Expert insights into Lumene Group’s in-house product development, with Senior Formulation Scientist Wenxiang Xuan on-site to share knowledge from the company’s R&D and laboratory. Attendees are invited to explore Lumene Group’s commitment to circularity, sustainability, and the power of Nordic ingredients.

As Lumene Group continues to expand its presence in global travel retail, the company sees TFWA Cannes as a key platform for showcasing its innovation and Nordic heritage.

“Lumene Group’s continued presence at TFWA Cannes underscores our strategic focus on travel retail and our mission to bring Nordic beauty innovation to global audiences. We’re excited to introduce our beauty brands and connect with partner who share our passion for sustainable beauty”, says Camilla Paulsson, Global Head of Travel Retail at Lumene Group.

To further enhance the visitor experience, Lumene Group has introduced a multilingual digital guide, accessible via a dedicated QR code at the booth. The guide offers detailed product information and an immersive brand journey in 28 languages, allowing attendees to explore the full LUMENE product portfolio with ease.

Meet Lumene Group at Red Village L25 to discover Nordic beauty innovations.