LUMENE is proud to participate for the second year in a row in the Green Ribbon campaign by MIELI Mental Health Finland, continuing a collaboration as part of the company’s social responsibility work.

Through its long-term partnership with MIELI Mental Health Finland, LUMENE seeks to promote mental wellbeing and help ease appearance-related pressures. In 2026, LUMENE once again joins the nationwide Green Ribbon campaign, which encourages open dialogue around mental health and raises funds for mental health promotion and crisis support between April 1 and June 30.

As part of this year’s campaign, LUMENE will donate €20,000 to MIELI Mental Health Finland to support domestic mental health services and crisis assistance. In addition, ten cents from every Nordic-C [Valo] product sold during the campaign period  through selected sales chains* will be donated to the cause. Green Ribbons will also be available for purchase at the Lumene Group Factory Store and the LUMENE store at Helsinki Outlet.

LUMENE’s collaboration with MIELI Mental Health Finland began in autumn 2024, when the company made its first donation of €15,000 to support the national Sekasin-chat service for young people. Since then, the partnership has grown: at the end of 2024, LUMENE carried out a study together with MIELI to better understand appearance-related pressures among Generation Z.

LUMENE’s participation in the 2026 Green Ribbon campaign builds naturally on this ongoing work. The campaign and its message will be visible across LUMENE’s sales channels and social media from April 1 to June 30, 2026.

The 2026 Green Ribbon was designed by Enni Lähderinne. The blossoming Lily of the Valley symbolizes new beginnings, spring and hope.

*K-Citymarket, Keskinen, Kärkkäinen, Minimani, Prisma, Sokos and Stockmann chain stores, as well as the LUMENE Factory Store, the LUMENE store at Helsinki Outlet, and lumene.com.