LUMENE is proud to be an official partner of MTV3’s “Dancing with the Stars” in Finland. The collaboration brings LUMENE into Finnish homes and supports the brand’s philosophy of celebrating individual beauty.

LUMENE is honored to be the official beauty partner of the 2025 season of the iconic Finnish dance show. The partnership highlights LUMENE’s strong position as a pioneer and market leader in Finnish beauty. It also reflects the brand’s core values: embracing personal beauty, radiance, and confidence.

The show’s dazzling stars, passionate dancing, and joyful performances offer the perfect stage for showcasing LUMENE’s diverse product portfolio.

As part of the partnership, LUMENE will be featured throughout the show—from the hands of professional makeup artists to behind-the-scenes preparations. The brand will also be visible in each episode through official collaboration tags.

“We’re thrilled about this exciting new partnership that brings LUMENE closer to countless Finnish viewers and celebrates the freedom of self-expression in beauty,” says Anna-Kaisa Castrén, LUMENE’s Marketing Manager in Finland.

The show’s host, Vappu Pimiä, has been a long-time collaborator with LUMENE. This year’s contestants were announced on Thursday, August 7, 2025.

Season 18 of “Dancing with the Stars” premieres on Sunday, August 31, 2025, at 7:30 PM on MTV3 in Finland.