Leading circular beauty

Circularity refers to the circular economy model, which considers the entire life cycle of materials, and challenges the traditional linear take-make-waste economy. The sources of renewable-based raw materials are able to regenerate, whereas non-renewable materials will inevitably become depleted. Also, products and materials that can be recycled or repurposed can be used multiple times, preventing them from ending up as landfill or incinerated.

There are a number of ways to create value through increased circularity. For customers, circular innovation can deliver value by resulting in products with reduced carbon footprint and mitigated biodiversity loss, a more thoughtful design, and often even cost savings. For stakeholders of an organisation, the value can be found in material and waste reduction, increased operational efficiency, enhanced brand reputation and loyalty, with new market opportunities. All these, as well as knowledge and expertise-sharing, can also lead to value creation for the company’s supply chain partners.

Lumene Group is committed to continuously improving the circularity of our industry. Many of our precious skincare ingredients are upcycled and come from the sidestreams of our local Nordic forestry and food industries. For instance, cloudberry seeds, which are waste to the food industry, are packed with nutritious oils and vitamins perfect for your skin. We also put a lot of care and thought into our packaging design, ensuring that the materials are easily recyclable after they have served their purpose of delivering our products to our customers. We consider the origin of our materials, ensuring, for example, that the paper we use in our packaging is on its second round of life as a recycled material, or that virgin sources are FSC® certified, guaranteeing that the forests are regrown.

We aim to improve the sustainability of each new product compared to the previous launch by maximising circularity, including ingredients and packaging, minimizing factory waste, and focusing on the use of upcycled materials and biodegradability.