
Meet your new beauty bestie!
At IDA WARG Beauty, we believe beauty should feel as good as it looks. We are a Swedish beauty brand creating effective, feel-good products that deliver results you’ll love – every day.
Our range includes hair care, self-tan and body care with high quality ingredients and delicious scents. Beautifully wrapped in playful designs, our products will take your self-care routine to the next level.
Always 100% vegan.
PRODUCT CATEGORIES

Self-Tanning
Self-tanning products that give the skin a sun-kissed glow. The products are easy to use and adapted for different needs containing DHA that continues to develop for 12 hours. The products are 100% vegan.

Hair care & styling
Hair care products in nine series specially adapted for your hair’s different needs with high-quality, nourishing, and moisturizing ingredients to achieve balanced, healthy hair and professional results at home. The hair assortment also includes several styling products. All products are 100% vegan.

Body care
Body care products in different series specially adapted for different needs with effective and active ingredients. The products are 100% vegan.
Our Values

Positive
We radiate proactive, good vibes, always eager to share our joyful approach to beauty. Our mission is to inspire and uplift, creating a positive impact in every interaction. We’re here to ensure you feel fabulous and confident, every day.

FRIENDLY
We are your welcoming beauty bestie, always including and considerate of everyone. Our goal is to nurture a community where everyone feels at home, and no one ever feels left out or alienated. Join us and be part of a warm, friendly community that celebrates beauty in all its forms.

CURIOUS
We stay attuned to the world around us. We embrace individuality and celebrate differences, encouraging you to dare to be yourself. Driven by curiosity and creativity, we are committed to making a positive impact. Always 100% vegan.

PASSIONATE
Always striving to bring the best products to our community. Our dedication and hard work reflect our deep pride in what we believe in. Together, we rise to every challenge and celebrate every success.
brand contact

John Hermansson
Marketing Director, IDA WARG Beauty
- Tel +46702677205
- Email john.hermansson@idawargbeauty.se